Curtain Call, everyone!

Happycat
I am very glad I got prototypes printed of the look books. There were a few mistakes that need to be fixed before it goes onto final printing.

  1. At the back of the “Fruit Salad’ look book there is an image that is pixilated. I think this may be due to the fact that it is so far cropped in. I will just put a solid colour at the back to prevent this.
  2. As the Resort look book has only 10 pages, there are two blank pages that get printed as part of the spreads. Instead of leaving this to chance/printer, I have decided to design and incorporate them into the book as elements of the book rather than just random white pages.

 

Overall, I am very happy with the final product and cant wait to see it all together in one big piece at the Grad. Show. Woo HOOooo!

Aims and Objectives; have they been met?

This week I was referring back to the diary entry I made in week 7 about the objectives that I aimed to fulfill. I have made and designed all the mini projects that I listen back a few weeks ago. In the time period I had I feel like I’ve created something that I can and will ddefinitely put in my portfolio. 

The items are ready to be sent to print, with one slight glitch. I completely forgot to convert the images to CMYK. After doing so, I sent them to the printer again and am hoping that I receive them back without too many discrepancies from what i see to what i expected.

Aviatrix

This shoot went surprisingly better than the previous. No weather problems, quite the opposite actually! I was hoping for some more clouds. I think i achieved the outcome that I intended. Some of the colour balance was slightly different in the photos when I put them all together but that was fixed thanks to my friend, Photoshop. For this look book I decided to use the same font for the informative text as from the previous one to keep it constant. However i did use different fonts for the headings as the previous one wouldn't apply to the look and feel of this look book.

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Inspiration for FLIGHTS OF FANCY look book

Aviation, flying galaxy’s and aspirations were the themes in mind when the core LTO Resort range was being designed. This range is aimed at the previously discussed LTO higher end customer. What I have in mind for the photo shoot is something very minimal where the garments take centre stage and speak for themselves. I will try and make the colour palette as minimal as possible without having to resort to a white or black background. I want the photos to be somewhat whimsy in order to promote the idea of luxury and simplicity. While I wanted to incorporate and layer images of galaxies on top of the images I take, I thought that might have been slightly overdone and it wouldn’t be the best for the brand identity to copy what many others have done before.

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One look book down, one to go!

Despite all the weathers efforts of sabotage, I was able to carry out the photo shoot for the first look book! 

The first attempt at the end of last week was at a beach. The sky was miserable and there were only slight glimpses of the sun every now and again. It did not AT ALL match the mood or message I was trying to portray in the photos. Half way though it even started to rain! This was quite the problem as the models were only available that day and if I shot the photos any later I would be way behind schedule. Luckily one of the models offered her backyard/pool area for the shoot and we managed to get some sunny shots between the rain clouds. 

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Inspiration for FRUIT SALAD look book

The first range I am having a photo shoot for is the LTO diffusion line. It consists of swimwear for a younger audience of teens and mid twenties. It caters mostly to a female audience, though it does have some pieces for males. The collection is called “Fruit Salad” and its quite quirky, fun spirited and playful. The shoot would have to be very vivid and fun with lots of energy. I am hoping to shoot it somewhere near the beach or elsewhere in an outside, natural setting. As the price points for this collection are much lower than with the core LTO line, the shoot can have more personality and be more ‘friendly’.

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Done things!

Things moved along nicely this week (a good change from last week!) I have physically made the garment labels and they have already been put to use on some of the garments that have been made. Great to actually see the work being used in situ.

I have also designed the swing tags, according to the mini brief that i received from Lynn. They are little suitcases which go back to the brands themes of travel and having a quirky personality.

I have also finalized the business card design. I was able to find a middle that both me and the client were happy with.

Click here to download:
swingtag_(1).pdf (262 KB)
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Ltoooo
Ltobusscard

 

Aims and Objectives

This week wasn't overly productive. I spent most of it doing other assignments that I have fallen behind on. I did however pick up and interesting book called Luxury fashion branding: trends, tactics and techniques by Uche Okonkwo. It gave some good insights in how to differentiate a luxury brand in a market of ‘sameness’.

 “While consumer goods like detergent and toilet paper project a sense of reality to their consumers, luxury brands project a sense of fantasy. These contribute to creating  the ‘desire; and the ‘lust’ that propel consumers to seek luxury goods.” (U. Okonkwo)

For my project as a whole I aim to have the following things as outcomes of my work; logo, business card, swing tag, garment labels and a look book for the core LTO line as well as the LTO diffusion line.

Since the logo has been designed and decided upon, my predictions are that the business card, swing tag and garment labels will come along relatively easily. I am still behind on schedule but aim by next week to have them finalized. 


In other news for this week, Lynn, the client and designer has showed me the garments that will make up the two look books that I will be shooting and designing. I can now begin to ponder and find visual inspiration and make some mood boards for the photo shoot ahead!

 

Signifiers and Procrastinators!

I am a little bit behind on schedule this week. I haven't necessarily managed my time in the best way. I got very distracted and far too involved in the actual logo making  and experimentation. i can be a perfectionist sometimes and as previously mentioned, tend to over think many little decisions. However, the good news from it all is that from a little help and slight decisions from Lynn (the client) I was able to come out with a logo that I was satisfied with. I have come up with two concepts which will be used together or interchangeably. One is the ‘lto’ lettering logo and the other is the accent on the ‘o’ used on its own as a signifier. This came about from thinking of brand recognition e.g. Nike’s tick. 

Lto-logo
Ltologo

 

Luxury branding logos; A quick case study.

This week i have explored different logo concepts and researched a bit more into what differs higher end logos from those which are used for labels that do mass production. I have collected a few higher end logos as inspiration and analysed what they have in common. I have also gathered some logos which are made for a mass market of which the garment price points seem to be lower. 

The higher end logos use very clean and simple fonts and stick to a black and white colour palette.  While the other logos use very ornate type faces and bright, bold colours. My aim is to follow the lead of the higher end look and feel.

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