Aims and Objectives

This week wasn't overly productive. I spent most of it doing other assignments that I have fallen behind on. I did however pick up and interesting book called Luxury fashion branding: trends, tactics and techniques by Uche Okonkwo. It gave some good insights in how to differentiate a luxury brand in a market of ‘sameness’.

 “While consumer goods like detergent and toilet paper project a sense of reality to their consumers, luxury brands project a sense of fantasy. These contribute to creating  the ‘desire; and the ‘lust’ that propel consumers to seek luxury goods.” (U. Okonkwo)

For my project as a whole I aim to have the following things as outcomes of my work; logo, business card, swing tag, garment labels and a look book for the core LTO line as well as the LTO diffusion line.

Since the logo has been designed and decided upon, my predictions are that the business card, swing tag and garment labels will come along relatively easily. I am still behind on schedule but aim by next week to have them finalized. 


In other news for this week, Lynn, the client and designer has showed me the garments that will make up the two look books that I will be shooting and designing. I can now begin to ponder and find visual inspiration and make some mood boards for the photo shoot ahead!