Interview with Lynn To
Having the client available for a last minute sit down interview session is handy as it will provide me with the answers to most of the questions I was pondering on the week before. As Lynn is my friend and understands that this my major project and is helping me make it my own. She is giving me most of the design leadership. This interview helped me gain some visual direction in which to start designing in.
Can you give me some words that you thin describe the brand and its garments?
Feminine
Romantic
Vintage
Travel
International
Quirky
Ornate
Timeless romance with a dash of modern grunge. Day to night, casual to corporate depending on the collection.
What do you know of your audience? Who is the LTO woman?
The main LTO woman is likely aged between 20 - 40. Shes part of a higher socio-economic demographic. Price points start at $200. She appreciates quality and the prestige. She respects her appearance but still wants to stand out from the crowd.
Who would you say your competitors were and why?
Aus. designers such as Karla Spetic and Dion Lee. They have a similar market and share a few design qualities as LTO. However LTO is set differently as it is more of a vintage and quirky personality.
Do you have any ideas for what kind of promotional material you would want?
My website is currently in the process of being made, the outlines of it anyway. I think the things that are are completely necessary at this time would be the logo as it goes on the swing tags, garment labels and the look books.
(below is a snippet of some of Lynns sketches and a garment that she has made before.)
