Luxury branding logos; A quick case study.
This week i have explored different logo concepts and researched a bit more into what differs higher end logos from those which are used for labels that do mass production. I have collected a few higher end logos as inspiration and analysed what they have in common. I have also gathered some logos which are made for a mass market of which the garment price points seem to be lower.
The higher end logos use very clean and simple fonts and stick to a black and white colour palette. While the other logos use very ornate type faces and bright, bold colours. My aim is to follow the lead of the higher end look and feel.
