Major Project; a quick synopsis!
My major project mostly deals with branding and photography. I will be working with a friend of mine Lynn To who is starting up her own fashion label, LTO. I am interested in the different thoughts and decisions that may come about and need to be considered when creating a new identity in the fashion market. What also interests me is how the design leadership changes throughout the process as a whole; the decisions that are made by the designer and the decisions that are made by the client.
The reason I chose to pursue this path for my major project is that my aim after uni is to work in the fashion industry and feel that this would be a great addition to my portfolio that can show a variety of my skills and how they come together in one solid, client based project.