Signifiers and Procrastinators!
I am a little bit behind on schedule this week. I haven't necessarily managed my time in the best way. I got very distracted and far too involved in the actual logo making and experimentation. i can be a perfectionist sometimes and as previously mentioned, tend to over think many little decisions. However, the good news from it all is that from a little help and slight decisions from Lynn (the client) I was able to come out with a logo that I was satisfied with. I have come up with two concepts which will be used together or interchangeably. One is the ‘lto’ lettering logo and the other is the accent on the ‘o’ used on its own as a signifier. This came about from thinking of brand recognition e.g. Nike’s tick.
