The 3 keys!

The mini topic of research I am pondering this week is the importance of branding and what differentiates a good branding project from a bad one. 

While just browsing the internet, sorting my way though Marketing mumbo jumbo, I found a website/blog with a simple list of things that should be taken into consideration when undertaking a project such as mine. The site is called http://www.brandxpress.net/2011/11/dos-and-dont-in-branding-a-startup/ and these are some of the things I picked up and how I related it to my own project;


DEFINE YOURSELF AND YOUR PRODUCT

Before you go out to your customers be specific and honest regarding your purpose. What are you going to provide? Clearly define your product/service in detail. Think what are the benefits for the potential customer, what’s the need that you cover.

LTO provides both higher end garments as well as every now and again creating diffusion lines for a younger audience. I must show a definite difference between the two.


KNOW YOUR CUSTOMERS

… and know them better then anyone else. Know their needs, their habits, their way of life. Every decision you make from the style of your homepage to locations of your ads will depend on who you are targeting. This is not simple task, but it must be done. Start by describing for yourself the person who would be most likely to need your service or product.

I need to have a sit down Q&A session with Lynn in order to define her audience(s) as specifically as possible. What would appeal to them and what are their habits? If LTO was a person, what kind of person would she be?

 

POSITION YOURSELF AND YOUR BUSINESS

Who are your competitors. How are you satisfying your customers better/different that your competitors

Overview the direct competitors in the Australian Fashion market. How is LTO different? This would be some good questions to go into the Q&A.